LARS RYDTZANDER | March 12, 2015

If you align employer and consumer branding, you’ll see benefits that impact every level of a company. Universum conducted a survey of over 2,000 senior executives, including CEOs, HR and recruiting heads, and marketing professionals, on the topic of employer and consumer branding. The insights Universum gained point to new shifts in marketing and branding that will impact companies for years to come.

https://www.recruiter.com/i/the-power-of-a-unified-brand/